Burger King Don’t Chicken Out

IDEA

KFC caused national panic when they ran out of chicken at the start of 2018 and, as a rival, Burger King wanted to react to the news quickly.

Working alongside David (the agency, not a person), we launched a special offer on chicken so the nation could get their chicken fix at Burger King.

My social copy and engagement with KFC earned national coverage in outlets including, The Metro, The Sun and The Guardian.