Pokémon GO Pitch

Concept

In Spring 2019 I was part of a creative team made up from both 360i and Fetch pitching to win some work for the app Pokémon GO.

The brief was to attract new players and players that were part of the original 2016 boom but had since deleted the app. Oure ideas had to drive FOMO (fear of missing out), have a strong link to downloading and using the game, as well as, highlight any of the new features that might attract the ex-players.

Below I’ve listed three of the ideas I concepted and was pretty proud of despite not winning the work.

Pokémon GO-ggles

Gotta catch this Summer’s must have fashion accessory.

Stop Scrolling, GO Exploring

Turning screen time into GO time.

Social Media Blackout Challenge

A brave challenge for the public after a campaign of training them to become top Pokémon GO trainers. The client loved how bold this idea was.