Brief

• Show how the Galaxy Book 3 Series can facilitate personal growth and new opportunities (this could be student lifestyle, passion points or those who are more career focused). 

• Consider how we can show our key product features in real life use cases.

Insight

• 72% of Gen Z respondents reported having a side hustle. ​

• Gen Z and Millennials are establishing incomes that don’t rely on traditional careers - they’re drop shipping, Amazon reselling, flipping designer sneakers and creating NFTs. ​

IDEA

Samsung upgrade the potential of the next generation. Mentoring young entrepreneurs and creators, helping them take their side hustle to the next level using the Samsung GB3 series.

We created a six-part social series following two young entrepreneurs as they're mentored by Samsung’s expert team of influencers - Team Galaxy.

A budding sneaker customiser and upcoming streamer met a member of Team Galaxy each to assist them with the areas of their business that they are less experienced in - photography, social media, brand identity, tech performance and video editing.  ​